Stop selling a dollar for 90 cents.

Todoza uncovers hidden e-commerce inefficiencies and ad waste before they drain your cash flow. Built by operators, powered by real data.

Start exploring Todoza

UNIT ECONOMICS

£-1 649.00

Travel Mug (SKU-882) · Rev £4,355 | COGS £6,004

How Todoza works

From a business signal to the next useful action.

Connect & Monitor

Ingest real-time API signals across Amazon Ads, portfolio changes, and unit economics without manual export routine.

Detect Bleed

Algorithmic detection surfaces silent ad waste, underperforming keywords, and unexpected spend spikes instantly.

Root Cause Analysis

Review clear diagnostic context and data evidence behind every financial leak before making a decision.

Execute & Preserve

Apply negative keywords, adjust target bids, or generate actionable task workflows directly from the dashboard.

The roadmap

From ad waste control to an autonomous financial engine.

Available now

Phase 1: Amazon Ads Waste Engine

Automated search term diagnostics, ROAS waste detection, and negative targeting engine.

In development

Phase 2: Multi-Channel Spend Control

Cross-platform leakage detection across Google Ads, Meta Ads, and blended attribution.

Planned

Phase 3: Autonomous E-com CFO

Full unit economics monitoring, storage fee anomaly tracking, and supplier margin protection.

Available now

Amazon Ads Waste Intelligence is already at work.

Connect Amazon Ads, identify inefficient spend and campaign changes, inspect the supporting data, then review the recommended next action in one workspace.

It is a working Todoza module — a practical first step toward better day-to-day e-commerce decisions.

Open Amazon Ads

✓Connect Amazon Ads or start from a report.
✓Review spend leaks and campaign performance signals.
✓Inspect recommendations before taking action.

Waste & Efficiency

Focused diagnostics for budget leaks, declining campaigns, and early-warning ROAS signals.

Wasted spend £3 025.27 -24.9% vs previous

ROAS 9.58% Target: 8.85%

Ad spend £15 087.80 £-4 566.36 vs previous

Ad sales £144 541.12 £-9 632.40 vs previous

Waste leak detected

£3 025.27 burned in selected period across 204 underperforming search terms and 3 declining campaigns.

Search terms - waste analytics 5 visible bad terms

Segment ACOS

Share of spend

Bad terms ratio

Search termSpendSalesROAS

Worstwireless earbuds sport£174.50£221.801.27%

High ACOSbamboo desk organiser£138.60£182.401.32%

Recommended actions

1 negative 1 bid ↓

Review Alpha Brand - SP - EXROAS 9.80 → 2.51 · Spend £79.20 · Sales £198.60 (below target)

Review Generic KW CampaignROAS 3.40 → 2.28 · Spend £62.40 · Sales £148.50 (below target)

Review Retarget - KW - SPROAS 3.55 → 2.43 · Spend £109.80 · Sales £278.30 (below target)

1 negative

Clean up 5 waste search termsPotential savings: £54.20 per month.

Operational synergy

Detect the leak. Assign the fix. Move on.

Most tools show you a chart and leave you hanging. Todoza connects financial signals directly to your team's task boards.

01 · Insight● Live Leak

Waste Alert Detected

Campaign: Generic_UK

14 Search Terms (ROAS < 1.0)£-300.00

Target ROAS: 2.5xCurrent ROAS: 0.8x

Evidence is ready before your team is asked to act.

02 · ActionPending Fix

Add 14 Negative Keywords

Action auto-generated from waste signal

Assignee:👤 Head of PPC

Target Action:Apply Negative Exact

Stop watching your margins bleed. Take control of your e-commerce engine.

Connect your Amazon portfolios and start eliminating silent waste in under 2 minutes.

⚡ No credit card required Instant API sync

Get started with Todoza →