Amazon Ads Dashboard

See Amazon Ads performance, waste and campaign trends in one dashboard

Todoza turns Amazon Ads CSV, XLSX, TSV, and scheduled email reports into a Waste 4.0 dashboard for spend, sales, ROAS, ACoS, wasted spend, campaigns, ad groups, targets, search terms, and recommended actions.

A Ads / Amazon_Ads_Dashboard / Waste 4.0
Search Amazon UK 01-09-2025 00:00 - 30-04-2026 00:00 Export

Amazon Ads Dashboard

Track spend, sales, ROAS, ACoS, wasted spend, campaign decline, and recommended actions from Waste 4.0.

Wasted spend £3 025.27 -24.9% vs previous
ROAS 9.58% Target: 8.85%
Ad spend £15 087.80 £-4 566.36 vs previous
Ad sales £144 541.12 £-9 632.40 vs previous
Waste leak detected

£3 025.27 burned in selected period across campaigns, ad groups, targets, and search terms that need review.

Campaign and search-term diagnostics ranked by risk
Segment ACOS
Share of spend
Segments to review
Search termSpendSalesROAS
WorstHot Mug - Colour Variants£174.50£221.801.27%
High ACOSStainless Water Bottle - KW£138.60£182.401.32%
Recommended actions
1 negative 1 bid โ†“

Review Hot Mug - Colour VariantsROAS 9.80 โ†’ 2.51 ยท Spend £79.20 ยท Sales £198.60 (below target)

Lower bid in weak keyword campaignROAS 3.40 โ†’ 2.28 ยท Spend £62.40 ยท Sales £148.50 (below target)

Monitor campaign declineROAS 3.55 โ†’ 2.43 ยท Spend £109.80 ยท Sales £278.30 (below target)

1 negative

Review 10 dashboard recommendationsPotential savings: £54.20 per month.

Inside the dashboard

Waste 4.0 turns Amazon Ads reports into a working dashboard.

Move from account trends into campaigns, ad groups, search terms, targets, recommended actions, and decision history without rebuilding spreadsheets.

Todoza Waste and Efficiency dashboard for Amazon Ads waste and ROAS signals
Waste & Efficiency See wasted spend, ROAS, ad spend, sales, and recommended actions together.
Todoza Account Trends chart comparing Amazon Ads spend, waste, sales, and ROAS
Account Trends Compare spend, waste, sales, and ROAS by week or month against a previous period.
Todoza Amazon Ads campaign performance dashboard with ad groups and recommended actions
Campaign Performance Drill into a campaign to review ad groups, wasted spend, ACoS, orders, and actions.
Todoza yearly Amazon Ads campaign performance table
Yearly Performance Scan campaign performance across the year with spend, revenue, ROAS, ACoS, clicks, and bid recommendations.

Why use a dedicated Amazon Ads dashboard?

Campaign performance gets messy once reports multiply.

Amazon Ads exports are useful, but they split the story across reports, marketplaces, periods, and team notes. Todoza keeps the performance view and the next action together.

Unify the reports Import CSV, XLSX, TSV, or scheduled report emails and analyse them in the same Waste 4.0 view.
Compare periods Overlay spend, waste, sales, and ROAS so weak movement is easier to catch.
Prioritise the follow-up Turn weak campaigns, risky terms, and bid changes into a review queue your team can act on.

Waste 4.0 methodology

Todoza separates metrics, decline signals, and actions.

Todoza reads imported Amazon Ads reports, compares performance against targets and prior periods, then shows the follow-up to review. It does not edit campaigns automatically.

Performance evidence

  • Spend, sales, ROAS, ACoS, and wasted spend
  • Orders, clicks, impressions, CPC, CTR, and conversion context
  • Previous-period movement and account trends

Review context

  • Campaign, ad group, target, and search-term level
  • Marketplace and account filters for multi-account work
  • Whether bid-down, negative, opportunity, or monitor is safer

Recommended follow-up

Review Bid down Negative

What the dashboard tracks

Amazon Ads performance, waste, and follow-up in one place.

Todoza Amazon Ads campaign performance dashboard

Account and campaign metrics

See spend, sales, ROAS, ACoS, orders, clicks, impressions, and wasted spend at account, campaign, ad group, target, and search-term level.

Trends and previous-period comparison

Compare spend, waste, sales, and ROAS by week, month, or custom period so decline is visible before month-end.

Recommended actions

Review negative keyword candidates, bid-down recommendations, opportunities, and monitor decisions with the evidence behind each one.

How it works

Import reports, scan the dashboard, assign the next action.

Upload a report or schedule report emails, then use Todoza to keep Amazon Ads performance review repeatable across accounts and marketplaces.

  1. Import Amazon Ads reportsUpload CSV, XLSX, or TSV files, or forward scheduled Amazon Ads report emails.
  2. Build the account viewSee spend, sales, ROAS, ACoS, orders, clicks, impressions, and wasted spend together.
  3. Compare performanceUse account trends and previous-period movement to spot weak changes early.
  4. Drill into campaignsOpen campaign, ad group, target, and search-term detail from the dashboard.
  5. Review recommendationsDecide whether to add a negative, reduce a bid, monitor, or explore an opportunity.
  6. Track decisionsUse Cleanup Plan, Decision history, exports, and assignments to keep follow-up visible.

Manual reporting vs Todoza

A working dashboard beats another reporting spreadsheet.

Manual Amazon Ads reporting

  • Exports spread across Search Terms, campaigns, targets, and period files
  • Previous-period comparison needs formulas and repeated cleanup
  • Weak campaigns and risky terms stay hidden until someone rebuilds the view
  • Bid and negative keyword decisions live in notes or chat
  • Multi-account and marketplace reporting takes longer every week

Todoza Amazon Ads Dashboard

  • Unified Waste & Efficiency view for account health
  • Account trends, campaign detail, and yearly performance tables
  • Search-term and target diagnostics tied to ROAS, ACoS, spend, and sales
  • Cleanup Plan and Decision history for follow-up work
  • Multi-account and marketplace filters built into the workflow
Read-only analysis Todoza analyses imported reports and does not change campaigns automatically.
Report-import workflow Use manual uploads or scheduled report emails to keep the dashboard current.
Built for many accounts Role controls and marketplace filters support teams, agencies, and brand owners.

Pricing

Simple plans. Real savings.

Hatchling

For trying Todoza

£0/mo

Free forever

  • Up to ยฃ500/month ad spend
  • 1 marketplace
  • Daily report imports
  • Basic Waste Feed
  • 6 months of history

Todozavr Royalty

Unlimited usage. Maximum glory.

£59/mo

Billed monthly

  • Everything in Waste Hunter
  • Unlimited ad spend
  • Unlimited marketplaces
  • Unlimited report imports
  • Unlimited team members

Royal treatment

  • Crown on your avatar ๐Ÿ‘‘
  • Addressed as "Your Most Honourable and Generous Majesty"
  • Todozavr postcard
  • Thousands of thank-yous

Build an Amazon Ads dashboard from your own reports.

Start with Waste & Efficiency, review campaign trends, and decide what your team should fix next.

Open Amazon Ads Hub