What Performance Metrics Does the Amazon Ads Dashboard Track?

Core Metrics Provided by the Dashboard

The Amazon Ads Dashboard tracks nine core performance indicators crucial for campaign management:

• Ad Spend: Total advertising expenditure within a selected period.
• Attributed Sales: Sales linked directly to your ad clicks.
• ROAS (Return on Ad Spend): Measures revenue returned for every dollar spent on ads.
• ACoS (Advertising Cost of Sale): The percentage of ad spend relative to sales generated.
• Orders: Number of purchases attributed to your ads.
• Clicks & CPC (Cost Per Click): Number of ad clicks and the average cost per click.
• CTR (Click-Through Rate): The ratio of clicks to impressions.
• Conversion Rate: The percentage of clicks that result in a sale.
• Wasted Spend: Budget used on search terms or segments yielding low returns.

Why These Metrics Matter for Advertisers

Each metric tracked by the dashboard serves a practical purpose in monitoring and steering advertising strategy. ROAS and ACoS are key for profitability analysis, while metrics like conversion rate and CTR help reveal ad relevance and effectiveness. Wasted spend highlights areas where budget may be slipping away without results, allowing for timely corrections—something especially important in broad match discovery campaigns.

Dashboards such as the Amazon Ads Dashboard by Todoza are designed to centralize these insights, supporting decision-makers in adjusting campaigns for better efficiency.

When Detailed Metric Tracking Is Essential

Close metric monitoring is particularly valuable when you manage multiple campaigns across different products or accounts. Sellers looking to optimize spending, prevent waste, and quickly identify underperforming segments will benefit most from dashboards that provide unified, up-to-date data. This is also critical when testing new market segments or broad match campaigns, where spend can escalate rapidly without clear visibility.