Does Amazon Ads Report Analyzer Support SIS Metrics?

What SIS support looks like in the tool

Amazon Ads Report Analyzer works with Sponsored Products search-term reports that you upload as CSV or XLSX files, or that arrive automatically through scheduled daily report emails. Once imported, the tool summarizes performance signals relevant to impression share, including spend, clicks, and conversion patterns. It does not change campaigns automatically; your team reviews any suggested negative keywords or bid adjustments before action.

• Imports Sponsored Products search-term reports via CSV, XLSX, or scheduled email
• Summarizes trends that can indicate impression share pressure
• Supports ten Amazon marketplaces, including the US, UK, Germany, and Japan

Reading a falling impression share without guessing

SIS changes rarely happen in isolation. A falling impression share may appear in account totals while the real cause is concentrated in one campaign or a handful of search terms. The tool's report view helps you compare performance across campaigns and spot where wasted spend has risen or conversion efficiency has declined.

For practical use, start with the latest reporting period and look for patterns that repeat across multiple days. If a high-spend search term shows rising costs but weak returns, that may be a logical place to review bids or add a negative keyword. The goal is to move from seeing that impression share fell to understanding which part of the account contributed.

When this matters

This matters most when a drop in impression share appears in a client report or internal review, and someone asks what changed. A tool that only shows aggregate totals may not answer that question clearly. Having imported report data with trend context makes it easier to explain whether the shift came from budget changes, rising competition, or a specific campaign that lost efficiency.