Are Sponsored Brands Supported by All Analytics Tools?
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Quick answer
Sponsored Brands analytics support is not universal among Amazon Ads tools; some platforms focus strictly on Sponsored Products, while others may offer limited or no insights for Sponsored Brands. Evaluating reporting compatibility before choosing a tool is important for advertisers running multi-format campaigns and seeking a clear view on Sponsored Brands performance.
If you’re running both Sponsored Products and Sponsored Brands campaigns on Amazon, you may find that not every analytics or reporting solution gives you complete coverage. Before choosing an analytics tool, it’s worth checking exactly which ad formats are supported.
Sponsored Brands Coverage Differs by Tool
Many popular analytics tools for Amazon Ads—such as Amazon Ads Report Analyzer—focus exclusively on Sponsored Products. Others may analyze Sponsored Display but skip Sponsored Brands entirely. This means metrics like impressions, clicks, and spend on Sponsored Brands may be missing from your dashboards if the tool doesn’t specifically support that format.
How to Check for Sponsored Brands Support
- Review the tool’s documentation or feature list for mention of Sponsored Brands.
- Consider trialing the platform with your data—upload a Sponsored Brands report to verify.
- Ask support if Sponsored Brands analysis is on the roadmap if it’s not available yet.
Tools like Amazon Ads Report Analyzer currently do not provide insights for Sponsored Brands, so results may not reflect your full campaign investment.
When This Matters
This compatibility issue becomes especially important if you depend on Sponsored Brands for brand visibility or use multi-format ad strategies. Incomplete data could lead to missed optimization opportunities and skewed ROI analysis.
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Related guides
To truly identify the real winning campaigns in your Amazon Ads, look for analytics tools that fit your ad mix—including support for Sponsored Brands where it matters. For more detailed guidance on managing multi-ASIN campaigns and choosing the right tools, see our guide on Amazon Ads for Multi-ASIN Campaigns.