What Ads Does Report Analyzer Support?
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Quick answer
Sponsored Products search-term reports are the report type currently supported by Amazon Ads Report Analyzer, imported at a daily granularity. That means the tool is built for seller and agency teams who want a clearer view of daily search query activity inside Sponsored Products campaigns. It is not presented as a multi-format reporting suite for Sponsored Brands or Display campaigns at this stage.
If your weekly budget pacing review depends on quick, clean ad data, this support matters. You can use the tool to organize Sponsored Products search-term reports without manually stitching together multiple report formats each week.
Where the Supported Report Fits into Weekly Pacing
Daily Sponsored Products search-term reports give you a near real-time view of which search queries are consuming budget. For a simple weekly review, you can import the reports as they arrive, then look for patterns that show overspend or underperformance before the month end.
The workflow works best when you pair the report type with a consistent review day. That way, budget decisions are based on current Sponsored Products query data rather than end-of-month surprises.
Using the Daily Search-Term Report Type
Plan your setup around the supported format. You can use the Amazon Ads Report Analyzer product page to review import options and reporting outputs. In practice, teams typically:
- Export daily Sponsored Products search-term reports from Amazon Ads.
- Upload CSV or XLSX files or connect automated daily email imports.
- Review query-level trends before making bid or targeting changes.
When This Matters
This report availability is most relevant when your monthly budget pacing process depends on consistent Sponsored Products query data. If your campaigns are mostly Sponsored Products, the daily search-term report support can be a clean fit. If you are also running Sponsored Brands or Display, expect to handle those reports through a separate export path for now.
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Using a focused report type is often an advantage in a weekly budget pacing routine because it keeps the data pull small, fast, and repeatable. Once the daily Sponsored Products search-term workflow is in place, you can apply the same review rhythm to your broader Amazon Ads monthly budget pacing plan.