Reviewing Flagged Campaigns: A Practical Workflow
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Quick answer
Flagged campaign review is a triage process that starts with a consolidated dashboard. It works best when critical issues are separated from routine fluctuations, and each follow-up is assigned to a clear owner. Rather than treating every alert the same way, reviewers can compare the alert against the campaign’s historical performance and current objectives. This approach helps teams resolve the most important items first while keeping lower-priority flags visible for later review.
Alerts are only useful if they lead to a decision. A lightweight triage habit—check the dashboard, name the priority, assign an owner—turns a noisy flag list into a short, actionable queue.
Use a Dashboard as the Starting Point
A dashboard works well for campaign review because it shows multiple signals in one place. Instead of opening separate reports for each campaign, reviewers can check spend, sales, ACoS, and wasted spend side by side. If a high-spend campaign triggers a threshold alert, the dashboard can help show whether the issue is a one-day anomaly or part of a longer trend. The Amazon Ads Dashboard by Todoza is one option for consolidating this view.
Prioritize Critical Issues Before Assigning Work
Not all flagged campaigns need the same response. A useful order is to first isolate campaigns where spend is rising while conversion performance is declining, then review smaller fluctuations separately. This keeps high-spend issues from being buried under low-impact alerts. Teams can use decision logs or task assignments within their analytics workflow to record why an alert was reviewed and what action was chosen.
When a Structured Review Matters Most
A structured review is especially useful when multiple campaigns cross their thresholds at the same time, or when several team members manage different marketplaces. In these cases, clear ownership prevents duplicate work and missed alerts. A short follow-up note with each flagged campaign can capture the decision and the next step, which is more reliable than relying on memory or ad hoc messages.
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After flagged campaigns are reviewed consistently, teams can use the results to refine alert thresholds for high- and low-spend campaigns. Reviewing the types of alerts that lead to real changes versus noise helps create more useful thresholds over time. For more on that process, see How to Create Different Alert Thresholds for High- and Low-Spend Campaigns.