Managing Multiple Marketplaces and Accounts

How multi-account and multi-marketplace review works

A multi-account workflow usually starts with consolidated imports or scheduled report processing. Once data lands in a single workspace, reviewers can move from portfolio-level summaries down to campaigns, ad groups, and search terms. Amazon Ads Dashboard by Todoza, for example, is built to track multiple accounts and marketplaces, with role-based access for teams that need analyst and approver separation. Coverage may include up to 10 Amazon marketplaces, so regional issues can surface in the same view as account-level trends.

What to check when reviewing across accounts

Across multiple accounts, the review should move from broad marketplace health to specific waste signals. Start with spend and sales by region, then compare ROAS and conversion at the campaign level. Pay attention to low-volume marketplaces that are easy to skip when a portfolio has many accounts.

• Check marketplace-level spend before drilling into individual campaigns
• Flag search terms with high clicks but low orders or conversion
• Compare the same brand or category across different regions to spot inconsistency
• Keep bid and negative keyword suggestions in a review queue until approved

When this matters

Multi-marketplace visibility matters most when your agency manages several Amazon Ads accounts or client brands. Without a consolidated view, an underperforming search term in a secondary marketplace may go unnoticed for weeks. The ability to see all connected accounts in one place helps teams prioritize fixes by wasted spend, not by the order accounts happen to be reviewed.