Sharing Amazon Ads Performance Reports With Clients

What the reporting tool actually does

Amazon Ads Report Analyzer is built around Sponsored Products search-term reports. You can upload files as CSV or XLSX, or set up a daily email import. The tool also supports multiple Amazon accounts and marketplaces, which helps when you are managing several brands for different clients.

• Shareable PDF export: One-click output for sending performance outside the account.
• Supported data: Sponsored Products search-term reports at daily granularity.
• Scale: Multiple accounts and nine Amazon marketplaces.

Building a useful client-facing summary

A strong client report separates spend from performance. Instead of sending a raw spreadsheet, focus on the metrics that show whether budget is being used efficiently: total spend, sales, ROAS, and wasted spend. If a campaign is within budget but still has low ROAS, that points to a performance issue rather than a budget cap.

For most clients, a short PDF with these numbers is easier to review than an account invitation. Use the snapshot as the core update, then add a note about what changed week over week.

When client sharing matters

This workflow is most useful for agencies, freelancers, and in-house teams that report to stakeholders who do not have Amazon Ads access. It also helps when a client asks why sales dropped; you can quickly show whether spend stayed stable, increased, or was limited by the account budget.

Keep in mind that not every report type is supported. If a client uses Sponsored Brands or Sponsored Display heavily, you may need to combine this export with other reporting outside the tool.