Sharing Amazon Ads Reports with Clients and Teams
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Quick answer
Amazon Ads reporting for clients and teams is supported through PDF exports, dashboard sharing, and role-based access controls in several Amazon Ads analytics tools. These outputs consolidate search-term and campaign performance data into a review-ready format. Teams can share performance snapshots without exposing campaign management controls, because some platforms remain read-only or require approval before changes. This makes collaborative performance reviews easier while keeping campaign settings protected.
For Amazon automatic campaigns, sharing a clean performance snapshot can be the fastest way to align with a client or teammate. The right format depends on how much access each person needs and how often you review results.
What a client-ready Amazon Ads report usually includes
A shareable report should translate raw search-term data into a clear narrative around spend, sales, ROAS, clicks, and impressions. For Amazon automatic campaigns, close match performance can be shown alongside wasted spend so clients or teammates can see where budget is working and where it may be leaking. Tools like the Amazon Ads Report Analyzer are designed to generate client-ready PDF performance snapshots from imported Sponsored Products reports.
- Search-term detail: Which queries triggered ads and how they performed.
- Efficiency metrics: ROAS, ACoS, and wasted spend at the campaign or ad group level.
- Cross-account views: Multi-marketplace or multi-account summaries for agencies.
Sharing options for teams and clients
Different workflows call for different sharing methods. A PDF export suits a scheduled performance review, while dashboard access supports ongoing monitoring. Some analytics platforms include role-based access, so a client can view performance without making campaign changes. The Amazon Ads Dashboard by Todoza, for example, consolidates reports and supports role-based team access.
- PDF snapshots: Best for recurring reviews and audit trails.
- Dashboard sharing: Best for live visibility across accounts.
- Role-based access: Helps separate viewers from decision-makers.
When this matters for close match performance
Shared reports become especially useful when you need to justify changes in an Amazon automatic campaign. If close match is spending heavily on irrelevant queries, a client-ready snapshot can show the wasted spend and support a negative keyword or bid adjustment without requiring the client to navigate Amazon Ads Manager themselves.
This is also helpful when multiple stakeholders need to sign off on a monthly budget or when an agency reports to a brand. The report should make the performance story visible at a glance while leaving the detailed close match analysis available for deeper discussion.
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Once you have a report-sharing process, those snapshots can tie directly back to the close match performance analysis featured in the broader Amazon Automatic Campaigns guide. A consistent format makes it easier for everyone to review trends, agree on next steps, and keep automatic campaign optimization moving forward.