Can the Dashboard Manage Campaigns Directly?
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Quick answer
Amazon Ads Dashboard by Todoza is a read-only reporting tool that consolidates Amazon Ads data for monitoring spend, sales, ROAS, and wasted spend. It does not manage live campaigns directly, pause or enable ads, adjust bids, or add negative keywords. Any campaign-level change must be performed in the Amazon Advertising Console after review. The dashboard is designed to surface performance signals and help teams decide what to adjust, while keeping campaign control in the native console.
If you are evaluating whether a dashboard can replace the Amazon Advertising Console, the short answer is no. The dashboard is built for analysis and monitoring, not for executing campaign changes. That separation is intentional and can help prevent accidental edits while still giving you a clearer view of how campaigns are performing against contribution margin targets.
What the dashboard can and cannot do
The Amazon Ads Dashboard by Todoza gives you a consolidated view of campaign reporting, but it is not a campaign manager. It can show trends, compare periods, and drill down from account to search terms. It cannot send instructions back to Amazon Ads.
- Can do: display spend, sales, ROAS, ACoS, orders, clicks, CPC, CTR, and conversion rate.
- Can do: highlight wasted spend compared with sales or ROAS targets.
- Cannot do: pause campaigns, change bids, add negative keywords, or adjust budgets.
Where to make campaign adjustments
Because the dashboard is analysis-only, any change you want to make after reviewing the data should be completed in your Amazon Advertising Console. A practical workflow is to use the dashboard to identify underperforming search terms or budget waste, document the recommended action, and then apply the specific change in the native console.
This separation means your team still controls every live adjustment. It also creates a natural approval step before anything is changed.
When this matters for contribution margin
If you are using contribution margin to set Amazon Ads targets, knowing that the dashboard cannot edit campaigns is useful. You can use the dashboard to compare actual spend and ROAS against the targets you calculated, but you will still need to make bid and negative keyword changes in Amazon Advertising Console.
This keeps your analysis separate from execution, which can reduce the risk of changing live campaigns before a decision is finalized.
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Related guides
Understanding the read-only nature of your Amazon Ads dashboard helps you build a cleaner workflow: analyze contribution margin inputs and wasted spend in Todoza, then apply changes in Amazon Advertising Console. For more on using contribution margin to set ad targets, revisit the main guide.