Supported data import sources
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Quick answer
Supported data import sources for Amazon Ads analytics modules include CSV files, emails, and GitHub Actions. These options allow for flexible integration of advertising performance reports, making it easier to analyze, track, and optimize ad spend directly from the preferred data origin. Choosing an appropriate data source ensures accurate and timely insights for campaign decision-making.
Having multiple data import methods is important for managing Amazon Ads efficiently. The ability to choose between files, direct email, or automated workflows makes it easier to get the analytics you need for advertising decisions.
CSV Files for Direct Import
CSV file import is one of the most straightforward ways to integrate your Amazon Advertising data. After downloading reports from Amazon Ads, you can quickly upload these CSV files. This approach is ideal if you prefer working with raw data exports or need to combine data from multiple reports before analysis.
Automated Import via Email and GitHub Actions
For teams seeking more automation, the analytics module accepts reports sent in via email and can connect to workflows using GitHub Actions. Sending reports by email is convenient for on-the-go updates, while GitHub Actions enable scheduled, repeatable imports directly from your ad reporting pipelines.
When flexibility in data sourcing matters
Choosing the right data import source matters when you are managing campaigns at scale, sharing access among multiple users, or automating recurring performance checks. Using automated methods, such as GitHub Actions, can free up time and reduce manual errors, especially for ongoing Amazon Ads ROAS optimisation.
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Flexibility and automation in data importing support smarter Amazon Ads ROAS optimisation, helping marketers make timely adjustments and achieve more from their ad spend. To see how this works in practice, explore analytics modules like the Amz Ad Waste Detector for detailed import and analysis features.