How Todoza’s Dashboard Differs from Amazon’s Built-In Console
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Quick answer
Amazon Ads Dashboard by Todoza is a read-only analysis layer that sits on top of Amazon Advertising console data. It adds cross-account visibility, detailed trend analysis, and team workflow features that are not available in the built-in console. Sellers can consolidate reports, drill from account to search term level, and review performance without making direct campaign changes. The dashboard supports manual CSV/XLSX uploads and scheduled email imports across multiple accounts and marketplaces.
If you’re used to managing Amazon Ads with spreadsheets, the Amazon Ads Dashboard by Todoza can feel like moving from individual receipts to a full expense summary. Amazon’s console handles the day-to-day controls; Todoza’s dashboard is designed for analysis and collaboration across accounts.
Cross-account visibility without manual merging
Amazon’s built-in console is structured around individual accounts, so reviewing multiple brands or marketplaces often means exporting separate reports and combining them in a spreadsheet. Todoza’s dashboard is designed to consolidate that data into a single view. It can import reports from multiple Amazon accounts and marketplaces, which reduces the manual copying and tab-to-tab switching that slows down weekly reviews.
- Consolidates Amazon Ads reports into one view
- Accepts CSV, XLSX, or TSV uploads and scheduled email imports
- Supports multiple accounts and marketplaces
Trend analysis that goes beyond the campaign table
The native console shows current performance, but spotting week-over-week shifts usually requires additional manual work. Todoza’s dashboard tracks nine core KPIs, including ad spend, ROAS, and wasted spend, and allows users to drill from account level down to individual search terms. That structure makes it easier to see which changes moved the needle without rebuilding a pivot table each time.
- Ad spend, ROAS, and wasted spend tracking
- Account-to-search-term drill-down
- Performance trends across campaigns and marketplaces
When team collaboration and read-only guardrails matter
Todoza’s dashboard is read-only by design. That means anyone on your team can explore the data, compare trends, and prepare recommendations without being able to pause campaigns or adjust bids inside the tool. Changes still need to be made in Amazon’s console. This separation is especially useful for sellers who want a second set of eyes on the data before any manual update is applied.
- Role-based team access across accounts
- Recommendation review before manual changes
- No automatic campaign edits
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Overall, the difference comes down to control versus analysis. Amazon’s console remains the place to run campaigns, while Todoza’s dashboard fits into the same spreadsheet-friendly Amazon Ads data pipeline that many sellers already use for weekly reporting and review. If you’re still exporting reports by hand, a dashboard layer can reduce the manual work without removing your final control over changes.