Do these solutions support Sponsored Brands or Sponsored Display data?
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Quick answer
Amazon Ads reporting tools for combining multi-marketplace data currently focus on Sponsored Products search-term reports. Support for Sponsored Brands or Sponsored Display campaign data is not included at this time, so users seeking consolidated analysis must use the available search-term metrics from Sponsored Products as their primary data source.
If you're handling Amazon Ads reports across several marketplaces, it's important to know exactly what ad types these tools can help you analyze. Not all advertising formats are supported in combined reporting workflows.
What report types are supported?
Most marketplace-wide Amazon Ads reporting solutions, like the Amazon Ads Report Analyzer, currently focus on processing Sponsored Products search-term reports. These provide detailed metrics on the keywords and search queries driving performance. Sponsored Brands and Sponsored Display reports, however, are not included in the scope of these tools at this time. This means automatic importing, consolidation, and trend analysis will be available only for Sponsored Products search terms.
Implications for analysis and workflow
If you rely heavily on Sponsored Brands or Sponsored Display campaigns, you will need to export their results and analyze them separately for now. Consolidated dashboards and tools won't pull in creative, reach, and audience targeting data from those formats, so results from these ad types must be managed using Amazon Advertising’s own reporting tools. The main benefit of current tools is streamlining bulk reviews and trending for Sponsored Products performance across multiple regions or accounts.
When this matters: Planning for growth
Understanding what's supported is especially important when scaling advertising operations across international marketplaces or multiple accounts. Teams centered on Sponsored Products search term efficiency will benefit most from these solutions. If your strategy leans on Sponsored Brands or Display, keep in mind you'll be handling more manual work for those datasets.
Related products
Related guides
While unified Amazon Ads reporting tools deliver powerful insights for Sponsored Products campaigns, their current scope does not extend to Sponsored Brands or Display data. For broader multi-marketplace management tips, see our guide on how to combine Amazon Ads reports from multiple marketplaces.