Does the Amazon Negative Keyword Tool support multiple accounts?
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Quick answer
Multi-account support is a built-in capability of the Amazon Negative Keyword Tool by Todoza. The tool is designed for Amazon Ads teams that manage more than one seller or marketplace account, and it supports 10 Amazon marketplaces including the US, UK, DE, FR, IT, ES, CA, AU, UAE, and JP. It ranks search terms using campaign metrics so teams can identify underperforming queries without making automatic changes.
For agencies, aggregators, or in-house teams running multiple Amazon Advertising accounts, that means you can keep negative keyword research and review in one workflow. The tool does not directly add negatives or adjust bids; it stays read-only and keeps decisions with your team.
How multi-account support works
The Amazon Negative Keyword Tool by Todoza is structured around multi-account workflows. Users can analyze Amazon Ads search terms across different accounts, rank queries based on campaign-specific performance, and prepare negative keyword recommendations for team review.
- Search term ranking by campaign metrics
- Read-only review before team approval
- Support for 10 Amazon marketplaces
Coordinating negative keywords across marketplaces
Marketplace support matters because the same product may generate different search terms in the US, UK, DE, FR, IT, ES, CA, AU, UAE, and JP. The tool lets teams evaluate these separately, which helps avoid copying one marketplace’s negative keyword list blindly into another account. This is useful when local language queries or regional buying behavior affect performance.
When this matters for spend share vs sales share
Teams managing multiple accounts often see spend share and sales share drift apart when underperforming search terms consume budget in one marketplace. This kind of multi-account view helps you spot where spend is not pulling its weight and route those terms into a review queue. The output supports decisions about negatives and bid adjustments, not automatic campaign changes.
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Related guides
Multi-account support is only one part of improving Amazon Ads efficiency. When negative keyword decisions are connected to placement-level spend and sales data, teams can better align budgets with the placements that produce sales. For a broader look at those trade-offs, visit Amazon Placement Performance: Spend Share vs Sales Share.