Does the Negative Keyword Tool Work on All Amazon Accounts?
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Quick answer
The Amazon Negative Keyword Tool is a multi-account and multi-marketplace solution for Amazon advertisers. It supports up to 10 Amazon marketplaces and multiple accounts, with role-based team workflows. The tool evaluates search terms using campaign-specific data such as spend, clicks, orders, sales, ROAS, ACoS, CPA, conversion rate, and campaign maturity. It is read-only by design, so suggested negative keywords require manual approval before any campaign change. This makes it practical for agencies and brands managing Amazon Ads at scale.
For anyone managing more than one Amazon Ads account, that multi-account support removes a common workflow barrier. It means you can review negative keyword suggestions without switching between separate advertiser consoles or collating files manually.
What cross-account support includes
The Amazon Negative Keyword Tool by Todoza is not limited to a single Amazon Ads account or marketplace. It supports up to 10 Amazon marketplaces and multiple accounts, with role-based team workflows.
Because the tool is read-only by design, connecting multiple accounts does not trigger automatic campaign changes. Negative keyword suggestions stay in a review queue until a user manually approves them.
Practical ways to use it across accounts
Teams often start by uploading search term reports or scheduling email integration, then use the ranked cleanup queue to prioritize search terms that waste spend. In a multi-account setup, it helps to build a repeatable review process so suggestions are evaluated consistently across accounts.
- Use role-based access to control who can view or approve suggestions
- Review search term data across supported marketplaces without switching consoles
- Treat manual approval as a final guardrail before making negative keyword changes
When this matters for Amazon Ads performance
Multi-account access becomes most useful when questions about performance decline span several accounts. Instead of reviewing each account in isolation, teams can look for search terms that may be pulling ROAS down across accounts. The tool evaluates spend, clicks, orders, sales, ROAS, ACoS, CPA, conversion rate, and campaign maturity, which supports a more contextual negative keyword decision.
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Related guides
Once cross-account negative keyword workflows are in place, attention often shifts to the early signals of Amazon Ads performance decline. For a closer look at that pattern, see the main guide on Amazon Ads performance decline and which metric usually moves first.