How to Build a Weekly SIS Review for Sponsored Products

What You'll Need

• Amazon Ads Dashboard by Todoza – for unified campaign views and tracking
• Amz Ad Waste Detector - Amazon Ads Analytics Module – for waste and inefficiency analysis
• Amazon Ads Report Analyzer – for importing and summarizing performance data
• Amazon Negative Keyword Tool by Todoza – for identifying negative keywords and bid adjustments

Streamline Data Collection with Automated Imports

Leveraging automatic report imports or scheduled emails helps reduce preparation time for your weekly SIS review. Integrating your Amazon Advertising Console reports directly into analysis tools allows for more frequent data refreshes and ensures decisions are based on up-to-date trends. This not only accelerates reporting but also fosters better team collaboration and fewer manual errors.

Step 1: Gather and Import Fresh Data

Begin each review by collecting the latest Sponsored Products search-term reports and campaign performance exports from Amazon Advertising Console. Ensure data covers the last complete week. Timely, accurate data is critical for surfacing trends and preventing blind spots in performance review.

If available, automate imports using tools that accept scheduled email or multiple-report uploads to streamline this process. For example, the Amazon Ads Report Analyzer allows for scheduled or manual data imports, reducing manual steps and helping teams focus on interpretation, not just data wrangling.

Step 2: Review Spend and Performance Trends

Load your data into a consolidated dashboard. Evaluate key metrics such as ad spend, sales, ROAS, ACoS, and wasted spend. Compare these figures week-over-week to spot changes in campaign efficiency or emerging issues—especially for high-spend products or campaigns with rising cost and declining return.

A unified dashboard with drill-down capability helps quickly identify which campaigns, ad groups, or search terms are at risk. The Amazon Ads Dashboard by Todoza supports this workflow, enabling cross-account and cross-marketplace trend analysis from a single interface.

Step 3: Identify Inefficiency and Wasted Spend

Once performance outliers are identified, focus on isolating the drivers of wasted spend. Look for search terms, ASIN targets, or placements with low conversion rates or ACoS significantly above target. Prioritize items with high cost and low sales volume, as these typically signal excess ad waste.

The Amz Ad Waste Detector - Amazon Ads Analytics Module provides detailed waste analysis, including lists of underperforming keywords and targets, making it easier for teams to focus on actionable items with clear impact on spend and efficiency.

Step 4: Assign Cleanup Actions and Track Progress

Develop a structured cleanup plan for addressing inefficiency. Assign negative keyword additions, bid reductions, or campaign structure adjustments as specific tasks. Clearly document recommendations, responsibility, and timelines to ensure consistent follow-through and accountability across the team.

A tool like the Amazon Negative Keyword Tool by Todoza can help prioritize negative keyword candidates, but changes should always be reviewed and approved manually to maintain quality control and keep a transparent audit trail.

Step 5: Systematize and Schedule the Weekly Review

Formalize your SIS workflow into a recurring process with clear owners, routine checklists, and scheduled meetings or report reviews. Build habits by holding reviews at the same time each week and using standardized templates or dashboards to increase process reliability and transparency.

Regular reviews combined with strong documentation allow teams to learn from past actions and continuously refine their approach. Over time, this systematic review process will drive sustained efficiency gains and a more predictable advertising budget.

Tips, Pitfalls, and Troubleshooting

To maximize results, avoid the temptation to skip steps on busy weeks—missing data or rushed judgment can quickly undermine results. Ensure negative keyword candidates are always manually reviewed for relevance and never bulk-applied without context. It’s also important to focus on actionable items rather than vanity metrics; prioritize changes that yield measurable impact on wasted spend and ROAS.

For recurring issues, audit data import routines and double-check scheduled email settings. Use dashboard filters and audit trails to track historical decisions and prevent repeated inefficiencies.

Keeping Your SIS Review Process Scalable

As advertising portfolios grow, standardize checklist templates and assign review roles to streamline collaboration. Utilize read-only analytics dashboards and clear documentation to enable new team members to participate effectively, while ensuring every campaign change has a transparent audit trail for future reference and continuous process improvement.