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How to Import Amazon Ads Reports

โ† Back to How to Reconcile Amazon Ads Sales Across Two Different Reports

Quick answer

Amazon Ads report import is the process of taking campaign, search term, and performance files from the Amazon Advertising Console and loading them into a dashboard or analytics workflow for review. Common formats include CSV, XLSX, and TSV, and imports can be completed manually or through daily email and automation. Once imported, the data becomes available for side-by-side comparison across accounts and marketplaces, which helps spot differences between Amazon Ads sales figures.

How to Import Amazon Ads Reports
How to Import Amazon Ads Reports

A consistent import process is often overlooked, but it sets up the rest of your reconciliation work. Once the files are in one place, you can compare sales totals, ad spend, and ROAS without flipping between exports.

Manual CSV and XLSX Uploads

Most Amazon Ads imports start with a direct download from the Advertising Console. Choose the account, date range, and report type you need, then export the file as CSV, XLSX, or TSV. In your dashboard, use the upload option and select the same file.

  • Keep one row per campaign, ad group, or search term depending on the report.
  • Check that the date range matches the reconciliation window.
  • Use consistent file names so each import maps correctly to the right account.

The Amazon Ads Dashboard by Todoza accepts these formats and consolidates imported files into one view.

How to Import Amazon Ads Reports
How to Import Amazon Ads Reports

Scheduled Email and Automated Imports

Manual uploads work well for occasional checks, but scheduled imports reduce the chance of missing a reporting window. Some Amazon Ads workflows allow daily email delivery of reports, and compatible analytics systems can pull those attachments automatically.

  • Set up a scheduled report in the Amazon Advertising Console and send it to a monitored inbox.
  • Use an email bridge or automation worker to extract the attachment and load it into your analytics tool.
  • Keep separate report tokens or account settings consistent when importing from multiple Amazon marketplaces.

This type of workflow is useful when you need recurring imports without logging in to download files each day.

When This Matters

Imports become more important when you are comparing Amazon Ads sales across two different reports. If one report is loaded as a daily email and another is uploaded manually, date or timezone differences can make totals appear mismatched even when the underlying ad performance is the same.

Standardizing the import method, file format, and reporting schedule helps keep raw data aligned before you start reconciliation. It also makes it easier to trace any numeric gap back to a specific campaign or account.

How to Import Amazon Ads Reports

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Related guides

Once imported, the next step is to check the numbers side by side. For a closer look at where Amazon Ads sales figures may diverge, return to the main guide on reconciling Amazon Ads sales across two different reports.