How to Keep Amazon Ads Campaign and Ad Group Structure in Excel
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Quick answer
Amazon Ads campaign and ad group structure is preserved in Excel by using exports that carry campaign and ad group identifiers on every row. Rather than pulling only performance totals, the workflow should map each search term, target, and metric back to its original campaign and ad group before the data reaches the spreadsheet. This keeps filtering, pivot tables, and cleanup decisions tied to the correct campaign context. A structured report makes it easier to review spend, sales, and wasted ad spend without losing the hierarchy.
Many advertisers can download a report, but still end up with a flat list that is difficult to act on. The goal is not just to get data into a spreadsheet; it is to keep the parent-child structure of campaigns and ad groups visible while you filter, sort, and plan changes.
Use campaigns and ad groups as row-level identifiers
Before formatting the sheet, check whether the export includes separate fields for campaign name, ad group name, and the row entity such as search term, target, or advertised ASIN. If each row contains only cost and clicks, you lose the ability to group records by campaign or compare ad groups within the same campaign.
A cleaner Excel-friendly layout includes:
- A campaign identifier on every row
- An ad group identifier on every row
- The search term, target, or advertised ASIN associated with that row
- Date, spend, clicks, sales, and ROAS fields so metrics stay aligned with structure
Map search terms and optimization decisions back to the original hierarchy
The key decision happens before you filter for underperforming terms. If a search term is marked as a negative or a bid-reduction candidate without knowing its campaign and ad group, it is easy to apply the change in the wrong place. Keep the hierarchy visible so each recommendation carries its original campaign and ad group context.
In a workflow like the Amazon Negative Keyword Tool by Todoza, cleanup recommendations stay tied to the original campaign and ad group instead of becoming generic spreadsheet notes. That makes it easier to review a term that looks unprofitable at the account level but may make sense within a specific ad group.
When this matters most: multi-campaign cleanups and weekly reviews
Structure becomes especially important when you are reviewing many campaigns at once or comparing performance over time. If campaign and ad group columns are consistent, you can pivot spend and sales by campaign, then drill into ad group and search-term detail without rebuilding the source export.
For weekly reviews, keep the header row frozen and avoid merged cells for campaign or ad group names. Merged cells may look clean but can break filtering and pivot tables. A simple row-level layout is easier to audit and share with a team.
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Related guides
Keeping Amazon Ads campaign and ad group structure intact in Excel is the first step in the broader reporting process covered in the parent guide. Once the hierarchy is reliable in the sheet, cleanup plans, waste analysis, and weekly performance reviews become easier to trust. For more on the full workflow, see the guide to Amazon Ads to Excel: How to Preserve Campaign and Ad Group Context.