Supported Amazon Ads Report Import Formats
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Quick answer
Supported Amazon Ads import methods include CSV, XLSX, TSV, and scheduled daily email delivery for recurring updates. These channels pull campaign, search term, and performance data into analysis tools without re-entering figures by hand. That matters when diagnosing low CPC but poor ROAS because row-level reports reveal which queries and targets waste budget. A clean imported file also allows faster comparison across accounts and marketplaces, so teams can focus on decisions rather than data cleanup.
The useful part is that standard Amazon Ads exports fit the supported file types. You can work with common spreadsheet files from the console or set up a daily email routine if you want the dashboard to refresh without manual downloads. Either way, the goal is to get raw performance data into a place where it can be judged against target ROAS.
Formats That Fit an Amazon Ads Workflow
For most Amazon Ads analysis work, the supported formats cover the standard ways reports leave the console. CSV and TSV work well for flat tables such as search term or placement files, while XLSX supports a familiar spreadsheet structure for campaign data. Amazon Ads Dashboard by Todoza, for example, accepts CSV, XLSX, TSV uploads and scheduled daily email imports.
- CSV — a common choice for search term and keyword-level exports.
- XLSX — useful when the report includes campaign, ad group, and performance columns.
- TSV — a delimited alternative for systems that separate values by tabs.
- Scheduled email — supports automated daily updates for dashboards.
Before importing, confirm that the file headers match the expected field order in your chosen Amazon Ads tool. That small step avoids blank metric columns or misread date ranges.
When Scheduled Email Imports Matter
Scheduled daily email imports matter most for advertisers who review campaign performance every day or need consistent data across multiple Amazon marketplaces. Instead of pulling reports manually, the email path keeps a fresh copy of metrics flowing into the dashboard. This is especially relevant when low CPC but poor ROAS is the problem, because small changes in search term performance or wasted spend can be easier to see in recent daily data than in an older weekly export.
Even with scheduled imports, the analysis environment is designed for review and cleanup decisions rather than changing live bids or negatives automatically.
Import Checklist for ROAS Diagnostics
A consistent import routine supports better ROAS work because it keeps the analysis file complete and comparable. Use this simple checklist:
- Export the report from Amazon Ads in CSV, XLSX, or TSV.
- Keep the original file intact; do not remove metric columns before upload.
- Check that date ranges match the period you want to evaluate.
- If available, enable the daily email import for ongoing updates.
- After import, review spend, sales, ROAS, and wasted spend against target values.
This process puts campaign performance in a format that supports root-cause work on poor ROAS rather than just looking at average CPC.
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Understanding which report formats can be imported is a practical first step when low CPC still produces poor ROAS. Clean, recurring data helps you move past surface-level cost metrics and see which search terms or targets are actually eating into profit.