Marketplaces Supported by Reporting QA Tools

Full marketplace list and regional reach

The ten supported marketplaces span four broad regions.

• North America: United States, Canada
• Europe: United Kingdom, Germany, France, Italy, Spain
• Middle East: United Arab Emirates
• Asia-Pacific: Australia, Japan

This coverage means teams can run reporting checks across the same marketplace codes they use in Amazon Ads. It also reduces the chance that a QA gap appears simply because a report was pulled from a different Amazon store.

How marketplace support affects QA consistency

A shared marketplace list keeps quality checks stable from one report to the next. Instead of maintaining different rules for Amazon.com, Amazon.co.uk, or Amazon.de, the tool applies the same validation logic to spend, orders, ROAS, and wasted spend signals.

For example, the Amazon Negative Keyword Tool includes this ten-marketplace coverage, which helps teams review inefficient terms using the same process across regions. When a tool does not support a marketplace, that region often falls outside automated checks and becomes a manual reporting blind spot.

When this matters most

Marketplace support becomes critical when you run multi-country accounts or report for EU expansion. A UK-only workflow will not automatically cover Germany, France, Italy, or Spain, so most teams first confirm the full list of supported stores.

• Multi-account agencies can compare performance across regions without switching tools.
• Brands testing new markets can reuse existing QA rules instead of building new ones.
• Teams reviewing consolidated reports avoid missing a marketplace hidden in a roll-up.

If your account operates outside these ten regions, verify with the provider how reporting is handled before relying on the output.