What Amazon Ads campaign types are supported by Report Analyzer?
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Quick answer
Amazon Ads Report Analyzer campaign coverage is limited to Sponsored Products search-term reports, with data available at daily granularity. Sponsored Brands and Sponsored Display reports are not currently supported. This means advertisers can import and analyze search-term performance for Sponsored Products campaigns, while other campaign types must be reviewed outside the analyzer.
If you’re evaluating the Analyzer for your Amazon Ads workflow, it’s helpful to know this boundary before uploading files. The tool is built around the Sponsored Products search-term format, so matching your reports to that scope keeps the import and snapshot process straightforward.
Supported campaign data
The supported input for Amazon Ads Report Analyzer is the Amazon Sponsored Products search-term report. Within that scope, the Analyzer can work with report data at daily granularity and can bring it in through direct upload or scheduled email import.
- Sponsored Products search-term reports
- Daily report granularity
- Manual upload or scheduled email import
What is not currently supported
Sponsored Brands and Sponsored Display reports fall outside the current support boundary. If those campaign types are a significant part of your Amazon Ads mix, you’ll need a separate process to compile or review their search-term data.
The current version does not include Sponsored Brands or Sponsored Display report support.
When this matters
This matters most when you are deciding whether the Analyzer can handle all of your Amazon Ads reporting or only the Sponsored Products portion. Teams running mostly Sponsored Products campaigns can expect the tool’s import and PDF snapshot features to align with their available search-term data.
If your account depends on Sponsored Brands or Sponsored Display data, confirm your reporting needs before building a workflow around this tool.
Related products
Related guides
Knowing which campaign types are supported helps you judge how much of your Amazon Ads search-term picture is available for bid decisions. For more on using that data to decide when to increase bids, see our Amazon Search Term Impression Share guide.