What Ad Reports Are Supported by Amazon Ads Report Analyzer?
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Quick answer
Amazon Ads Report Analyzer supports importing and analyzing Sponsored Products search-term reports at a daily level of detail. This functionality allows advertisers and teams to track conversion-related data, monitor search term efficiency, and create actionable insights for optimizing campaign performance based on consistent, granular reporting.
If you’re wondering which Amazon Ads reports you can process using Report Analyzer, the answer is focused but important: currently, daily search-term reports for Sponsored Products campaigns are fully supported. This makes it simpler to dig into the details that drive ad success on Amazon.
Supported Report Types and Import Methods
At this time, Amazon Ads Report Analyzer is designed specifically for Sponsored Products search-term reports, offering daily granularity. This precise level of detail enables the tool to generate highly actionable performance snapshots. Uploads can be handled manually or automated through scheduled email imports, streamlining data collection for teams managing ongoing campaigns.
- Only Sponsored Products search-term reports are accepted
- Data must be at daily granularity for compatibility
- Automated imports available by connecting Amazon’s report scheduler
Practical Use: Turning Reports Into Performance Insights
By focusing on daily search-term data, Report Analyzer helps uncover patterns in how your ads are performing. Users can quickly spot high- and low-converting terms, identify wasted spend, and gather evidence for adjustments to keywords or bids—all in a shareable, client-ready reporting format. The tool is particularly useful for agencies and teams that require routine, objective analysis across multiple accounts or brands.
For an advanced cross-account view, the Amazon Ads Dashboard by Todoza complements these reports with broader KPI tracking.
When This Matters: Teams Needing Efficient, Repeatable Analysis
Reliable insights start with consistent data. If your workflow relies on understanding search-term behavior at a granular level, or if you need to provide frequent, evidence-based ad performance updates to clients or stakeholders, aligning on supported report formats is key. This ensures that everyone is working from the same, actionable set of metrics.
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Related guides
Focusing on the right Amazon Ads reports is foundational for measuring product-level conversion rates and refining campaigns. For more guidance on optimizing your conversion analytics, explore the full overview at Amazon Ads Product-Level Conversion Rate: What to Watch.