Supported Reports in Amazon Ads Report Analyzer
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Quick answer
Amazon Ads Report Analyzer supports Sponsored Products search-term reports in CSV or XLSX format, imported through manual upload or scheduled email delivery. The tool focuses on daily search-term data, giving users a way to move from raw exports to performance snapshots and review queues. It does not currently ingest Sponsored Brands or Sponsored Display reports. This scope keeps the workflow centered on query-level spend, sales, and ROAS signals used for evaluating wasted spend and negative keyword opportunities in Amazon campaign harvesting.
In practice, this means you can upload a file directly or have scheduled emails send reports to an inbox the tool monitors. The supported formats determine how quickly raw search-term data becomes usable for campaign harvesting decisions.
Supported Formats and Import Methods
The Amazon Ads Report Analyzer accepts Sponsored Products search-term reports saved as CSV or XLSX. You can import these files manually inside the workspace, or configure a scheduled email that delivers reports to a dedicated inbox for automatic pull-in. Once imported, the data is organized around keyword and campaign-level metrics such as spend, sales, and ROAS.
- CSV search-term reports
- XLSX search-term reports
- Manual upload or scheduled email delivery
- Daily Sponsored Products data
What Is Not Currently Supported
The importer is focused on Sponsored Products search-term reports at daily granularity. Reports from Sponsored Brands or Sponsored Display campaigns are not currently included in this workflow. If your account relies heavily on those ad types, you would still need to review them outside this tool. That limitation is important to plan around before setting up automated imports.
When This Matters
This matters most when you are trying to keep an Amazon auto campaign harvesting routine consistent. Clean CSV or XLSX input helps ensure spend, clicks, sales, and ROAS show up in the same review flow each week. The scheduled email option is especially useful if you want to reduce manual export work and spend more time deciding whether a search term is ready for a negative keyword or bid adjustment.
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Related guides
Supported report types are the entry point to the larger Amazon auto campaign harvesting workflow. Once Sponsored Products search-term data is imported, the next step is evaluating whether a term has enough history, spend, or weak ROAS to act on. Starting with a supported CSV or XLSX report keeps that decision process more consistent.