Which report types does the Ads Report Analyzer support?
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Quick answer
Supported Amazon Ads report types in the Ads Report Analyzer are specifically limited to Sponsored Products search-term reports with daily granularity. Reports from Sponsored Brands and Sponsored Display campaigns are not processed by the Analyzer, so users should focus on generating and importing relevant Sponsored Products files for effective results.
If you need to audit or review Amazon Ads search terms, understanding which files the Ads Report Analyzer can process is crucial. The tool currently is specialized rather than universal in its coverage.
Current Supported Reports
The Ads Report Analyzer exclusively processes search-term reports from Amazon's Sponsored Products campaigns. These reports must be exported with daily data granularity. Attempts to upload reports from Sponsored Brands or Sponsored Display campaigns will not be accepted or analyzed. This narrow focus ensures accurate and actionable insights when working within Sponsored Products campaigns.
How to Prepare Your Files
Before using the Ads Report Analyzer, ensure you have downloaded the correct search-term report from your Seller Central or Advertising Console, choosing daily summary as the frequency. Supported formats typically include CSV or XLSX files. Uploading files outside these criteria may result in import errors or incomplete analyses.
Automation options—such as scheduled email import—help keep analyses up-to-date without repeated manual downloads.
When This Matters
This level of support is particularly important for advertisers or agencies focused on keyword audits or identifying wasted spend in Sponsored Products. If your workflow includes Sponsored Brands or Display data, you may need to supplement analyses with other tools or manual review.
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For advertisers focused on finding keyword gaps, duplicates, or overlapping spend, ensuring your reports match the Ads Report Analyzer's supported types streamlines your Amazon keyword targeting audit. Explore more about optimizing audit workflows and the capabilities of related tools in our full guide on Amazon keyword targeting audits.