Which Amazon Ads Reports Are Supported?
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Quick answer
Amazon Ads report support in most third-party tools centers on Sponsored Products search-term reports. The standard workflow imports CSV or XLSX files and can automate daily reporting, allowing advertisers to review query-level performance without manual downloads. Some platforms also consolidate campaign, ad group, target, and search-term data for dashboard visibility, but Sponsored Brands and Sponsored Display reports are not always included. This means supported report types determine which parts of an auto campaign can be analyzed.
If you are evaluating Amazon Ads analytics software, it helps to know exactly which files can be imported. The answer is usually narrower than sellers expect: most tools do not offer every report type, but they can still cover the data that matters for search-term cleanup.
Which Amazon Ads Reports Are Usually Supported
Most Amazon Ads analytics tools are built around Sponsored Products search-term reports. These reports show the buyer search queries that triggered ads, along with clicks, spend, sales, and ACOS or ROAS metrics. Some platforms also accept campaign, ad group, and target-level data to provide a fuller account structure.
- Sponsored Products search-term reports
- Campaign, ad group, and target performance data
- Daily CSV or XLSX files for automated ingestion
Sponsored Brands and Sponsored Display reports are less commonly supported, so you may need to check the tool's documentation before buying if those channels are part of your ad mix.
File Formats and Import Options
The typical import workflow accepts CSV or XLSX files. Some tools let you upload files manually, while others support scheduled daily email import so the data refreshes without repeated downloads. Multi-account and multi-marketplace imports are common in tools designed for agencies or larger sellers.
When comparing options, look for whether the tool preserves search-term-level granularity. A dashboard that only shows campaign totals may be less useful for identifying wasteful queries in an Amazon auto campaign. Amazon Ads Report Analyzer is one example that focuses on this type of import and summary workflow.
When Report Support Matters for Auto Campaign Scale
This matters most when an auto campaign has good ROAS but limited scale. Search-term reports reveal the queries that Amazon is matching automatically. Without that data, you cannot tell which terms are efficient enough to keep, which need negative keywords, or where bid changes might unlock more volume.
Using a tool like Amazon Negative Keyword Tool by Todoza turns those reports into a prioritized cleanup queue, so supported report types directly affect the actions available to you.
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Related guides
Understanding which Amazon Ads reports are supported is often the first check when diagnostics point to a scale problem. If your auto campaigns are already profitable but not expanding, the next step is to dig into search-term waste and account structure. See the full guide on Amazon auto campaigns with good ROAS but poor scale for the rest of the workflow.