Which Amazon Report Types Do These Dashboards and Analyzers Support?
← Back to Amazon Portfolio Budget Caps: How to Avoid Starving Strong Campaigns
Quick answer
Sponsored Products search-term reports are the primary report type supported by these Amazon Ads dashboards and analyzers. Users can typically import the data as CSV or XLSX files or through scheduled email delivery. Sponsored Brands and Sponsored Display data are not consistently available by default, which means some workflows may need manual workarounds or additional tooling before those ad formats can be analyzed. Confirm current report support before committing to a dashboard for mixed-format accounts.
If you are managing Amazon portfolio budget caps, the report types a dashboard can read directly affect how clearly you see wasted spend. A tool that only ingests Sponsored Products search-term reports may leave gaps if your strong campaigns also run on Sponsored Brands or Sponsored Display.
Supported Amazon Ads report types
In most current configurations, these dashboards and analyzers are built around Sponsored Products search-term reports. The Amazon Ads Report Analyzer, for example, supports daily Sponsored Products search-term data and accepts manual CSV or XLSX uploads along with automated daily email imports. Some tools also accept TSV files depending on the export settings you use in Amazon Ads.
- Sponsored Products search-term reports are the main supported type.
- CSV and XLSX are common upload formats; some tools also accept TSV.
- Daily granularity is available in tools that support scheduled email imports.
Sponsored Brands and Sponsored Display limitations
Sponsored Brands and Sponsored Display reports are not integrated by default in several of these tools. That does not mean the data is unusable, but you may need to normalize it separately or work with a tool that adds support later. For accounts where those formats represent a meaningful share of spend, confirm the current supported report list before onboarding.
- Sponsored Brands: not supported by default in the core report analyzer.
- Sponsored Display: often absent from search-term based workflows.
- Manual workarounds may be needed if your reporting requires those formats.
When report type support matters
This matters most when you are using search term data to decide where to lower bids or add negative keywords under a portfolio budget cap. If Sponsored Products is your primary format, the supported reports usually cover the key signals you need. But if you are trying to evaluate budgets across mixed ad formats, an unsupported report type can create a blind spot that makes underfunded strong campaigns harder to spot.
Related products
Related guides
Report compatibility is one part of avoiding budget starvation across Amazon campaigns. When you know which search-term data is available, you can use the right dashboard for the formats you actually run and keep portfolio budget decisions grounded in complete-enough performance signals.