Should You Automate Negative Keyword Updates?
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Quick answer
Automated negative keyword updates are not a feature of these Amazon Ads tools. They are designed to import and evaluate search term data, then surface negative keyword candidates for human review. No bid changes or negative keyword additions go live automatically. Instead, teams must approve each suggestion before it reaches Amazon Ads. This read-only design keeps campaign control with the advertiser while reducing the risk of costly mistakes from fully automated actions.
If you are managing Amazon Ads across multiple campaigns, it’s tempting to let a tool apply every negative keyword it finds. These tools deliberately stop short of that. Understanding what they can and cannot do will help you set up a review process that protects performance without turning every search term report into a manual chore.
What these tools actually do
The Amazon Negative Keyword Tool by Todoza ingests Search Term reports, evaluates spend, clicks, orders, sales, and ROAS, and classifies terms as negative keyword candidates, bid-reduction opportunities, or terms that need more data. It does not apply those classifications directly.
That means your team sees a cleanup plan, reviews the reasoning, and decides which actions are worth taking. Cross-campaign visibility also helps you catch duplicate or underperforming terms before they distort your view of account performance.
When this matters
This distinction matters most when you manage multiple campaigns, accounts, or marketplaces and cannot personally inspect every search term. A read-only tool still shows you the waste, but it leaves the final call to someone who understands the account’s broader strategy.
It also matters when team members have different approval roles. The cleanup plan can be reviewed and assigned without giving every user the ability to change live campaigns.
How to build a safe review workflow
Start by importing the search term data and reviewing the tool’s classifications. Focus first on terms with meaningful spend and low or zero orders. For terms with limited data, leave them for a later review instead of applying a permanent negative immediately.
- Let the campaign owner approve negative keyword candidates.
- Keep bid-reduction suggestions separate from true negatives.
- Re-check performance after changes using campaign-specific signals.
This process keeps you in control and avoids the kind of misleading conclusions that come from averaging ROAS across rows.
Related products
Related guides
If you are trying to improve Amazon Ads performance without handing over control, these read-only tools fit that need. They prepare the cleanup work and keep changes on the human side. For more on the metric mistake that makes manual review especially important, see why averaging ROAS across Amazon Ads rows gives the wrong answer.