Support for Sponsored Brands and Display Report Imports in Amazon Ads Tools
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Quick answer
Tool support for Amazon Sponsored Brands and Sponsored Display report imports remains limited; most unified reporting platforms currently focus on Sponsored Products search-term data. Users seeking comprehensive cross-channel analytics should check tool documentation to verify current and upcoming support levels.
If you’re managing Amazon Ads and wondering whether you can import Sponsored Brands or Display reports, the answer often depends on the specific analytics tool you use. Let’s explore how leading platforms address these ad types, what limitations exist, and what to consider for your reporting workflows.
Current State of Sponsored Brands & Display Report Support
Most Amazon Ads unified reporting tools, including the Amazon Ads Report Analyzer, primarily support search-term reports from Sponsored Products campaigns. At this time, import and analytics capabilities for Sponsored Brands and Sponsored Display reports are limited or in development. If your campaigns rely heavily on these formats, it’s essential to review the roadmap or documentation of each solution to confirm when or if broader report types will be accepted.
Recommended Workflow for Unified Reporting
While waiting for broader support, you can centralize Sponsored Products data across accounts to gain a unified performance overview. Tools like the Amazon Ads Dashboard by Todoza offer comprehensive KPI tracking for Sponsored Products, even across multiple marketplaces. For Sponsored Brands and Display campaigns, maintain a manual export and review process in parallel until automation or scheduled imports are made available in your chosen platform.
When This Matters Most
- If your reporting needs require side-by-side performance comparisons of Sponsored Products, Sponsored Brands, and Sponsored Display across accounts or markets, current tool limitations could impact the completeness of your analysis.
- Teams transitioning to multi-channel ad strategies or preparing for agency-level client reporting will need to keep a close eye on platform support updates to strategically plan reporting automation.
Related products
Related guides
Although full support for Sponsored Brands and Display reports is not yet standard, most tools continue to enhance their unified reporting features. Keeping abreast of these developments will help you compare accounts and campaign types efficiently—a key goal of Amazon Ads Unified Reporting.