Amazon Marketplaces Supported by Advertising Analytics Tools

What Marketplace Coverage Typically Looks Like

Most Amazon Ads analytics tools designed for cross-marketplace work cover Amazon UK, Amazon US, and the major Amazon EU stores. Some tools state nine supported marketplaces, while others list ten. That usually includes a core set of European sites such as Germany, France, Italy, and Spain, but sellers should not assume every smaller EU marketplace is included.

• Amazon UK and Amazon US are commonly included.
• Major EU Amazon marketplaces are often covered, but exact country lists vary.
• Some tools support up to nine or ten marketplaces in one dashboard.
• Coverage can depend on the plan or account configuration.

What to Check Before Onboarding

Before committing to a tool, confirm which marketplaces are available on your plan and whether all of your Amazon accounts can be connected. It is also useful to ask whether the tool imports reports from every supported marketplace automatically or only through manual uploads.

• Does the tool include the specific EU countries where you advertise?
• Are all of your Amazon seller accounts supported, or just a subset?
• Is report import available for each marketplace, or does coverage vary by report type?
• Does the plan level limit marketplace access?

When Marketplace Coverage Matters Most

Coverage gaps become visible when you compare ROAS, ACoS, or wasted spend side by side. If a European marketplace is missing, you may overlook underperforming search terms in that country or make budget decisions on incomplete data. For example, the Amazon Ads Dashboard by Todoza consolidates Amazon Ads reports into a unified view, which is useful for checking multi-marketplace performance without switching consoles.

For agencies, unsupported marketplaces can also create reporting gaps for clients, so it helps to align the tool’s supported list with the accounts you actually manage.