Track Campaign and Ad Group Performance

Metrics That Show Where Spend Is Outpacing Orders

When orders stay the same but spend rises, the first place to look is how individual campaigns and ad groups compare against their prior performance. Focus on spend, orders, ROAS, clicks, and conversion rate rather than a single account-level total.

An Amazon Ads Dashboard by Todoza can consolidate those reports into one view, supporting period comparisons that highlight where cost per order is drifting upward. This makes it easier to see whether a broad campaign, a few ad groups, or a specific targeting group is driving the increase.

A Practical Way to Isolate the Problem

Start by comparing the current period with the previous period at the campaign and ad group level. Look for targets where spend increased but orders did not follow. Then review the search terms inside those targets.

• Sort campaigns by change in spend and compare orders over the same window.
• Check ad groups with stable clicks but lower conversion value.
• Pull search term data to find clicks consuming budget without producing orders.
• Mark underperforming terms for negative keyword review or bid reduction.

Because many cleanup workflows are read-only by design, teams can review evidence before approving changes. The Amazon Negative Keyword Tool by Todoza helps identify those budget-consuming search terms and supports manual negative keyword decisions.

When This Matters Most

This level of tracking is especially useful when account-level metrics look acceptable but profitability is quietly declining, or when a team manages multiple marketplaces and needs to assign cleanup tasks without guessing. It is also helpful after bid increases or expanded targeting, where ad group performance can reveal unintended cost shifts before they become a larger problem.