Tracking Negative Keyword Actions in Your Amazon Ads Workbook

What to Log for Each Negative Keyword Action

Create one row per action instead of grouping unrelated changes. Useful fields include:

• Date reviewed and owner
• Campaign and ad group
• Search term or target
• Match type
• Action: add as negative exact, add as negative phrase, remove negative, or bid adjustment
• Reason or trigger, such as high spend with zero orders or falling ROAS
• Status and follow-up date

If your team uses a tool like Amazon Negative Keyword Tool by Todoza, export the ranked cleanup queue and log which recommendations you accepted or rejected.

How to Keep the Log Useful Week to Week

A log only helps if it stays current. At the start of each weekly review, filter the action log to open items and decisions awaiting confirmation. Compare newly flagged search terms against entries you already reviewed, so you do not re-analyze the same low-performing term.

Use one column for a simple status: Added, Rejected, Deferred, or Needs Data. If you track bid adjustments in the same tab, separate them clearly from negative keyword entries. For larger accounts, Amz Ad Waste Detector - Amazon Ads Analytics Module includes a Cleanup Plan that can support decision tracking and bid adjustments without requiring manual spreadsheet changes.

When This Matters Most

Tracking actions becomes more valuable when multiple people review the same accounts, or when you manage several Amazon marketplaces. A disciplined log reduces the chance of conflicting decisions and gives you a written history for stakeholder conversations. It is especially useful during heavy promotional periods, when weekly reviews move faster and search terms may be paused or negated on short notice.