What Campaign Types Are Analyzed?
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Quick answer
Amazon Ads analysis tools from Todoza are built primarily around Sponsored Products campaigns. They use search-term data such as impressions, clicks, spend, orders, sales, and ROAS to identify inefficient queries and guide bid adjustments across auto targeting groups. Support for search-term granularity varies by product, with daily Sponsored Products reports being the most consistently supported input. Sponsored Brands and Sponsored Display are not currently covered by these tools.
Most Todoza analytics workflows start with Sponsored Products because that is where search-term data is most accessible. That focus shapes how you evaluate auto targeting groups: you can compare query-level performance and then decide whether a specific group deserves a higher bid, a lower bid, or a negative keyword.
Sponsored Products is the main campaign type
These tools are built around Sponsored Products campaigns. The core workflow uses search-term data to show where spend is going, which queries are converting, and which ones are wasting budget. That is the data you need when you replace a single default bid with group-specific adjustments.
For example, Amazon Ads Report Analyzer imports Sponsored Products search-term reports daily and is a practical starting point for this type of analysis. Other tools in the set add cleanup planning or dashboard views on top of the same Sponsored Products foundation.
- Sponsored Products search-term reports are the supported input for several tools.
- Metrics include impressions, clicks, spend, orders, sales, ROAS, and wasted spend.
- The focus is on query-level decisions, not broad campaign-type management.
Search-term granularity can vary by tool
Even within Sponsored Products, not every tool offers the same depth. Some tools are oriented toward daily search-term reports, while others may provide dashboard-level aggregations or cross-campaign rollups. This matters when you are trying to see which auto targeting group produced a specific search term.
The practical takeaway is to check whether the tool you are considering accepts your report format and level of detail. If your main goal is bid adjustments by auto targeting group, you generally want a tool that preserves search-term granularity rather than only campaign-level totals.
When this matters
This matters most if you are currently running Sponsored Products auto campaigns and manually using one default bid across all targeting groups. With a tool that analyzes Sponsored Products search terms, you can separate strong queries from weak ones and decide where to raise or lower bids.
If your account relies heavily on Sponsored Brands or Sponsored Display, the current coverage is limited. In that case, you may need a different reporting source before trying to apply the same group-level bid logic.
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Confirming which campaign types are analyzed keeps your bid strategy on solid ground. Once you know your Sponsored Products data is supported, you can move from a single default bid to more precise control across auto targeting groups and reduce wasted spend without guessing.