What Data Can I Import to These Tools?
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Quick answer
Amazon Ads analytics tools accept data imports primarily through CSV or XLSX reports from the Amazon Advertising Console, as well as via scheduled or automated report emails. These inputs allow detailed analysis of ad performance by campaign, account, and marketplace. Teams can manage multiple marketplaces efficiently by centralizing reporting, leading to clearer insights and more effective optimizations.
When working with Amazon Ads analytics platforms, having flexible options to bring in search-term and performance data is vital. Each tool sets its own boundaries for how and what you can import, shaping the depth of your analysis.
Main Data Sources Supported
The most common data sources accepted by Amazon Ads analytics solutions are Search Terms reports exported directly from the Amazon Advertising Console. These are typically provided in CSV or XLSX formats and allow you to upload data spanning daily performance across campaigns, ad groups, and search terms. Many tools also support automated imports by connecting your Amazon account's scheduled report emails to a dedicated inbox—streamlining the flow of fresh analytics-ready data.
Ways to Import Performance Data
You can upload reports manually through in-tool uploads or automate the process using Amazon's report scheduler to email timely data into the analytics platform. Some products even offer advanced pipeline options like automated GitHub Actions workers or support for AWS email and S3 uploads. This flexibility benefits sellers managing multiple marketplaces, so team members always work with up-to-date details.
When Flexible Imports Matter
Flexible, multi-source imports are especially important for accounts handling several Amazon marketplaces or multiple brands. By ensuring your chosen tool accepts data from both uploads and scheduled emails, your team keeps analysis unified—no matter the marketplace or volume of campaigns tracked.
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Related guides
Choosing analytics tools that support a variety of import options makes it easier to track and separate account-level and marketplace-level trends. For more tips and insights, see our main guide on separating trends in Amazon Ads.