What Data is Needed for Automated Negative Keywords?
← Back to How to Automate Your Amazon Negative Keyword Strategy
Quick answer
Data required for automated negative keyword tools consists primarily of Amazon Ads Search Terms reports, typically in CSV or XLSX file formats. These reports contain vital data on which user queries have triggered ads, including related metrics such as clicks, spend, orders, and sales. By leveraging this data, automation tools can analyze and recommend keywords to block, helping sellers efficiently reduce wasted spend.
If you want to automate your Amazon Ads negative keyword process, gathering the right data is crucial. These files supply the details automation tools depend on to evaluate which search terms are draining your budget without delivering results.
What is an Amazon Ads Search Terms Report?
The Search Terms report generated by Amazon Ads is a downloadable file (CSV or XLSX) listing all the customer search queries that triggered your ads. It includes key metrics like impressions, clicks, spend, orders, and sales for each term. This granular view reveals which queries are performing well and which may need to be added as negative keywords to improve your campaign efficiency.
How the Data Powers Automation
Automated negative keyword tools, such as the Amazon Negative Keyword Tool by Todoza, require the Search Terms report to function. They process this data to spot patterns—identifying which terms consistently drain budget without converting. By integrating these reports, the tool evaluates signals like spend and conversion rate to recommend negative keywords for review and implementation.
When This Matters Most
Uploading accurate Search Terms data is essential when managing large campaigns, troubleshooting wasted ad spend, or scaling across multiple Amazon marketplaces. Automated systems rely solely on the details within these reports; incomplete or outdated files can limit the effectiveness of your negative keyword strategy.
Related products
Related guides
Supplying detailed Search Terms reports forms the backbone of any automated approach to managing negative keywords on Amazon. For more step-by-step guidance, refer back to the full resource on how to automate your Amazon negative keyword strategy.