Supported Amazon Ads Data Sources
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Quick answer
Amazon Ads analytics platforms typically ingest performance data from CSV/XLSX exports, scheduled email reports, and automated data bridges such as SES/S3 email connectors and GitHub Actions. These sources allow campaign managers to bring in account, campaign, ad group, targeting, and search term metrics without manually rebuilding reports. The supported import paths cover both one-time uploads and recurring synchronization, which helps maintain consistent data for alert thresholds and spend analysis across marketplaces.
The exact mix depends on the tool. Some dashboards accept CSV/XLSX/TSV files directly, while others read scheduled email attachments or connect through automated bridges for hands-off refreshes. That flexibility matters when you are comparing high- and low-spend campaigns side by side.
Supported import paths
The most common import routes are CSV/XLSX exports from the Amazon Advertising Console, scheduled email reports, and automated data bridges. Some tools also accept TSV uploads for dashboard consolidation.
- CSV/XLSX/TSV file uploads for manual refreshes
- Scheduled emails that deliver recurring reports into the platform
- Automated bridges like SES/S3 email connectors and GitHub Actions
For example, Amz Ad Waste Detector supports CSV/XLSX exports and automated imports through SES/S3 and GitHub Actions, which can reduce the need to re-export files each week.
Practical setup considerations
Start with CSV/XLSX exports if you need a controlled review process or if your team already archives reports. Scheduled email imports work well for recurring data refreshes, while automated bridges are better for teams that want a hands-off pipeline.
Keep the same reporting columns and date ranges across campaigns whenever possible. That makes it easier to compare high-spend and low-spend campaigns without cleaning inconsistent data first.
When this matters
Choosing the right source becomes more important when you are building separate alert rules for accounts or campaigns with very different budgets. A low-spend campaign may need tighter relative thresholds, while a high-spend campaign may tolerate larger absolute movements. Reliable imports ensure those comparisons use current data rather than stale exports.
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Once the right import path is in place, you can return to how to create different alert thresholds for high- and low-spend campaigns and apply those rules with cleaner, more consistent Amazon Ads data.