Metrics to Include in Amazon Ads Account Notes

Core performance metrics to capture

Every review should begin with the same baseline fields. Record total spend and attributed sales, then calculate or note ROAS and ACoS so efficiency is visible at a glance. Wasted spend should be identified separately when possible, because it often explains changes in those ratios. If you use a consolidated view like Amazon Ads Dashboard by Todoza, keep the same labels each week to avoid confusion.

For a practical checklist, note these values at the account level and, where useful, at the campaign level:

• Spend and sales for the review period
• ROAS and ACoS as efficiency markers
• Wasted spend or obvious cost concentrations

Track trends and the reasons behind moves

Numbers alone do not explain why performance shifted. Add a short trend note, such as rising ACoS in a specific campaign or a search term that consumed budget without converting. Then record the decision made: paused a keyword, reduced a bid, or moved budget to a better-performing target. This context is what makes the notes useful weeks later.

Use a second set of notes for qualitative context:

• Key trend: one or two changes since the last review
• Decision: action taken or scheduled after the review
• Open item: follow-up needed before the next check

When this matters

This level of consistency matters most when multiple people manage the same account or when reviews happen weekly and small changes can be forgotten. Without a written record, a bid change made in one review can look like an unexplained performance shift in the next. Notes that connect metric outcomes to decisions reduce that confusion and speed up future reviews.