What Amazon Ads Reports Are Supported by These Tools?
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Quick answer
Amazon Ads reporting tools typically support the Sponsored Products search-term report, which provides detailed data on how ads perform for specific keywords and queries. Some tools may also allow analysis of other Amazon Ads report formats, but compatibility varies, so it’s important to verify which reports are accepted before choosing a solution.
If you're managing Amazon Ads campaigns, understanding the types of reports your analytics tools can work with is crucial for making well-informed decisions. Different tools offer varying levels of compatibility, so knowing what to look for helps you get accurate insights.
Most Commonly Supported Report: Sponsored Products Search-Term
The Sponsored Products search-term report is the primary focus for most Amazon Ads analytics tools. It details which customer queries triggered your ads, along with metrics like clicks, spend, orders, and ROAS. Tools such as the Amazon Ads Report Analyzer import these reports to provide actionable performance summaries, waste detection, and optimization opportunities. The depth of analysis available will depend on how thoroughly the tool parses and presents the report data.
Additional Report Types and Compatibility
Some solutions are expanding to handle other Amazon Ads reports, such as campaign, ad group, or target-level reports. However, not all platforms support Sponsored Brands or Sponsored Display formats—compatibility specifics should be reviewed in the tool’s product details. This is especially important for sellers managing multiple report types or diverse campaign structures.
When This Matters Most
Selecting a tool with robust report support is key when you want granular visibility into your ad performance or need to analyze wasted spend and negative keyword potential. If your workflow relies heavily on Sponsored Products data, most leading products will meet your needs. For broader analytics requirements, confirm multi-format support before integrating a new tool into your process.
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Understanding which Amazon Ads reports your chosen analytics tools support forms the foundation for effective campaign optimization. For deeper strategies on improving ROAS and identifying growth opportunities, see our main guide on finding products with strong Amazon Ads ROAS but low traffic.