What Types of Amazon Ad Reports Are Supported?
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Quick answer
Amazon Ads report support in these tools primarily covers Sponsored Products search term and performance data at daily granularity. The most direct import path works with Sponsored Products search-term reports, while broader analytics modules can also use campaign and ad group performance exports from Amazon Advertising Console. Sponsored Brands and Sponsored Display reports are not currently supported by the report analyzer, so users should verify report compatibility before expecting the same analysis depth across all ad types.
Not every Amazon Ads tool supports the same files. Some products are built specifically around Sponsored Products search term data, while others import campaign-level performance snapshots. Before building a workflow, confirm whether your team can export the required report from Amazon Ads at daily granularity.
Sponsored Products search term reports as the default input
For day-to-day optimization, the common denominator is the Amazon Ads Sponsored Products search term report. The Amazon Ads Report Analyzer is limited to this report type at daily granularity. It can accept the file as a CSV or XLSX upload, or pull a scheduled Amazon report into a unique Todoza inbox for automated import.
Search term reports are valuable because they show which customer queries triggered ads, along with clicks, spend, and conversions. This is the data that helps separate visibility noise from conversion problems.
Performance data and import methods vary
Some modules go beyond search term files and work with broader campaign or ad group performance data. For example, campaign-level exports from Amazon Advertising Console can show spend, sales, ROAS, ACoS, and wasted spend across multiple accounts.
- Search term reports: Supported for Sponsored Products data at daily granularity in the report analyzer and negative keyword tool.
- Campaign/ad group performance: Used by analytics modules to track metrics such as spend, sales, ROAS, and wasted spend.
- Import options: CSV or XLSX upload, scheduled email, or Amazon Advertising Console imports may be available depending on the tool.
When report type matters
Report compatibility becomes a limiting factor when you need to diagnose a specific ad format. If your team runs Sponsored Brands or Sponsored Display campaigns, a Sponsored Products-only analyzer will not cover those placements. That can create a blind spot if the goal is to separate visibility issues from conversion issues across your full Amazon Ads account.
In that case, you may still use these tools for Sponsored Products search term cleanup while handling other ad formats manually in the Amazon Ads console.
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Before you apply the SIS framework to an account, confirm which report types are actually available. Starting with a supported Sponsored Products search term export keeps the analysis grounded in daily performance data and avoids trying to diagnose problems from incomplete inputs.