Which Amazon Ads Report Types Are Supported?
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Quick answer
Amazon Ads report import support within Todoza centers on Sponsored Products search-term reports. These files can typically be brought into the workflow as CSV, XLSX, or TSV uploads, with some tools also accepting scheduled email delivery. Not every Amazon Ads report type is available in every module, so the exact match depends on the specific reporting or analysis tool being used. This scope keeps the import process focused on search-term performance data that drives budget and keyword decisions.
Your import path will look a little different depending on whether you are uploading a file manually or relying on scheduled email delivery. Before building the workflow, it helps to treat Sponsored Products search-term reports as the baseline and then check the tool-specific limitations that affect other report types.
Supported Formats and Report Scope
At the core of the supported import flow are Sponsored Products search-term reports. These are the files that show which search queries triggered ads, how much was spent, and whether those queries converted. Depending on the tool, the same underlying data may be accepted as a CSV, XLSX, or TSV file.
- CSV – commonly used for manual uploads and scheduled exports.
- XLSX – accepted by tools such as Amazon Ads Report Analyzer for Sponsored Products search-term files.
- TSV – supported in the Amazon Ads Dashboard when consolidating Amazon Ads reports.
Not every tool accepts all three formats, so the import screen or setup guide for your chosen module is the best place to confirm the exact file type.
How Support Varies by Tool
Amazon Ads tools do not have identical import rules. Amazon Ads Report Analyzer, for example, supports CSV or XLSX uploads of Sponsored Products search-term reports up to 20MB and can accept Amazon’s scheduled report emails. It is currently limited to Sponsored Products search-term reports at daily granularity, so Sponsored Brands and Sponsored Display files are outside its scope.
The Amazon Negative Keyword Tool by Todoza uses Amazon Ads Search Terms reports for cleanup decisions, while the dashboard module can consolidate CSV, XLSX, or TSV reports into a unified view. If you handle multiple accounts or marketplaces, this variation is worth mapping before you automate anything.
When Report Type Support Matters
This matters most when you are about to build an automation around scheduled imports. If your workflow depends on Sponsored Brands or Sponsored Display reporting, you may need to separate those files out instead of expecting a single tool to process every Amazon Ads export. Search-term reports are the consistent starting point because they feed directly into negative keyword cleanup and budget reviews.
Confirm both the file format and the report type before connecting a data source. That step prevents a working CSV pipeline from breaking later when a different report export arrives in the inbox.
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Matching report type support to the right module keeps your Amazon Ads CSV import workflow predictable. Once Sponsored Products search-term files are flowing in the correct format, the next step is moving that data through the reporting process and turning it into cleanup and budget decisions.