Which Amazon Ads report types are supported?
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Quick answer
Amazon Ads report type support depends on the tool and the reporting workflow. Sponsored Products search-term reports are the most widely supported format, often available with daily granularity through manual uploads or scheduled email imports. Sponsored Brands and Sponsored Display reports are less commonly supported and may not be accepted by some analytics or export tools. Buyers should verify exact report type coverage before relying on a solution for automated Excel reporting or analysis.
If you're setting up a reporting workflow, the report type question matters before you invest time in exports. A tool can look perfect for Excel reporting but still miss the Sponsored Brands or Sponsored Display data your team needs. Knowing the supported formats helps you avoid gaps later.
Common report type coverage
Most Amazon Ads reporting workflows center on Sponsored Products search-term reports. These reports are often available as CSV, XLSX, or TSV files and can be uploaded manually or pulled from scheduled Amazon report emails. Daily granularity is a standard option in some tools, which makes them practical for ongoing Excel analysis.
- Sponsored Products search-term reports: generally supported and the foundation of many tools.
- Sponsored Brands reports: not available in every tool and may require a separate manual process.
- Sponsored Display reports: also less commonly supported across current reporting products.
How to verify report compatibility
Before building a workflow, check the exact report types a tool accepts. For example, the Amazon Ads Report Analyzer supports Sponsored Products search-term reports with daily granularity through CSV or XLSX uploads or scheduled email imports, but it does not support Sponsored Brands or Sponsored Display data.
- Ask whether the tool accepts Sponsored Brands or Sponsored Display reports if those channels are active for you.
- Confirm the import format: CSV, XLSX, or TSV.
- Test a sample file before committing to a full report schedule.
When this matters
This matters most when your reporting workflow depends on more than Sponsored Products. If you rely on Sponsored Brands or Sponsored Display campaigns, limited report support can create manual work or leave data out of your Excel exports. Even when Sponsored Products covers the majority of spend, knowing the boundary prevents a broken workflow later.
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For teams evaluating reporting tools, the supported report types are a practical buffer against workflow breakdowns. You can explore tools that align with your Amazon Ads data structure and learn more about exporting Amazon Ads data to Excel without breaking your reporting workflow.