Key KPIs Tracked in Amazon Ads Dashboard
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Quick answer
Amazon Ads Dashboard key performance indicators (KPIs) are measurement tools that help agencies track and assess the effectiveness of advertising campaigns across client accounts. Core metrics include ad spend, sales, ROAS, ACoS, number of orders, clicks, cost per click, click-through rate, conversion rate, and wasted ad spend. Monitoring these KPIs provides a comprehensive view of advertising efficiency and budget allocation.
Understanding which KPIs are tracked is essential for agencies managing multiple Amazon client accounts. The Todoza Amazon Ads Dashboard offers detailed insights to help you gauge campaign performance and make informed decisions.
Comprehensive Performance Metrics
The dashboard covers a full set of advertising KPIs to deliver meaningful insights. Ad spend reveals how much is invested in campaigns, while attributed sales measure the revenue directly linked to those ads. ROAS (Return on Ad Spend) and ACoS (Advertising Cost of Sales) provide actionable indicators of profitability. Tracking orders, clicks, and CPC (cost per click) uncovers volume and pricing trends, while CTR (click-through rate) and conversion rate show how effectively ads engage and convert shoppers.
Spotting and Reducing Wasted Spend
One distinct feature is the tracking of wasted ad spend—budget spent on keywords or campaigns that do not yield meaningful results. By identifying these areas, agencies can shift investment toward better-performing strategies, ultimately increasing return on investment. Regularly reviewing wasted spend helps refine campaigns and optimize budgets across client accounts.
When This Matters Most
Consistent KPI tracking is especially important for agencies managing several Amazon Ads clients. With consolidated reporting from dashboards like the Amazon Ads Dashboard by Todoza, you gain unified oversight, enabling proactive campaign adjustments and clearer client reporting.
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By focusing on these core KPIs, agencies can streamline Amazon Ads management and drive better client outcomes. For a deeper look into unified reporting across multiple accounts, see our guide on Amazon Ads Reporting for Agencies.