Which Amazon Marketplaces Are Supported?
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Quick answer
Amazon marketplace compatibility for ad analysis tools generally includes ten storefronts: US, UK, DE, FR, IT, ES, CA, AU, UAE, and JP. This coverage lets sellers evaluate Sponsored Products search-term performance across major Amazon geographies without switching tools. Not every product supports identical country lists; some reporting-focused solutions support nine marketplaces, while others explicitly support ten. Checking the exact marketplace list matters when your campaigns span multiple regions or you plan to scale terms in one geography before expanding to others.
If you are reviewing auto campaign search terms in seller accounts across North America, Europe, Middle East, or Japan, the practical question is simple: will your analysis tool load reports for the same stores where you advertise? The answer usually depends on the product tier and how your Amazon Advertising Console is configured.
Typical Marketplace Coverage for Amazon Ads Tools
Many tools designed to identify negative keywords and bid adjustments support the same core marketplace list. That includes the US and Canada for North America; Germany, France, Italy, and Spain for Europe; and Australia, UAE, and Japan for other major Amazon regions.
- US and Canada
- UK, Germany, France, Italy, Spain
- Australia, UAE, Japan
This coverage is broad enough for sellers running Sponsored Products campaigns in multiple regions, but it is still worth verifying exact support for your specific seller accounts before relying on a tool for client reporting.
How to Confirm Support for Your Accounts
Marketplace support is not always universal across every reporting or optimization product. Start by checking the tool’s marketplace list against the stores where you currently have active campaigns. For example, Amazon Negative Keyword Tool by Todoza supports ten Amazon marketplaces, while some report analyzers support nine marketplaces. Your Amazon Advertising Console may also need to be connected at the seller or account level for each geography you want to analyze.
If you manage multiple brands or client accounts, ask whether marketplace access is per account or shared across the workspace. This affects whether one subscription can pull data for all stores or only a subset.
When Marketplace Support Matters
Marketplace compatibility becomes a bottleneck when you are trying to scale a search term that performs well in one region to another. Auto campaign terms can behave differently across languages, currencies, and buyer behavior, so having US data is not enough to make confident decisions for Germany or Japan.
It also matters for agencies. If a client sells in the UAE and UK marketplaces, a tool that supports only nine or does not include your specific storefront may leave reporting gaps. Confirm the marketplace list early to avoid manual workarounds later.
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Marketplace support is a practical filter for choosing an Amazon Ads analysis workflow. Once you know which storefronts are covered, you can focus on identifying the auto campaign search terms that deserve more budget and the ones that should be added as negatives.