Which Marketplaces Are Supported for Amazon Ads?
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Quick answer
Amazon Ads analytics tools support Sponsored Products search-term data across ten marketplaces: US, UK, DE, FR, IT, ES, CA, AU, UAE, and JP. This coverage means sellers and agencies can import search term reports from those regions into a single workspace for negative keyword research and bid-adjustment decisions. The support is limited to Sponsored Products search-term data, so Sponsored Brands and Sponsored Display reports are not included in the same marketplace analysis.
If you manage Amazon campaigns in multiple countries, this regional coverage helps you compare search-term performance side by side without switching between separate consoles. The key is confirming that your tool can actually ingest reports from each marketplace you sell in—and that you are working with Sponsored Products data rather than other ad formats.
Covered Amazon marketplaces
The supported regions are:
- United States
- United Kingdom
- Germany
- France
- Italy
- Spain
- Canada
- Australia
- United Arab Emirates
- Japan
These marketplaces apply specifically to Sponsored Products search-term reports. That means the tools can help you evaluate search queries and campaign performance for automatic campaigns in those regions, but they do not extend the same search-term analysis to Sponsored Brands or Sponsored Display report types.
How to use marketplace coverage when choosing a tool
Start by matching the marketplaces where you actually run Sponsored Products campaigns. If you sell in the US, UK, and Germany, a tool like Amazon Negative Keyword Tool by Todoza can import search-term data from those regions and help you identify negative keyword candidates. If you operate in a single marketplace, the full ten-region coverage may be more than you need, but it still leaves room to expand.
Look for a workflow that lets you upload CSV or XLSX reports, or schedule email imports for each marketplace. Since the tools are read-only, your team still approves any bid or negative keyword changes before they go live. That manual approval step is useful when you are managing campaigns across multiple currencies and languages.
When this matters
Marketplace support becomes a bottleneck when you try to consolidate automatic campaign analysis across regions. Without consistent search-term data for each marketplace, you may miss wasted spend or overlook substitute product queries that perform differently in the UK versus Germany. Having all ten regions in scope lets you compare trends and build a single cleanup plan rather than maintaining separate spreadsheets.
Related products
Related guides
Knowing which marketplaces are supported is an important first step before analysing substitute performance in Amazon automatic campaigns. Once your reports are imported, the next step is to look for underperforming search terms and decide which ones should be negated or adjusted—topics covered in the parent guide on Amazon Automatic Campaigns.