Who Should Use Amazon Ads Analytics and Waste Detection?

Who gets the most value from these tools

Advertisers who benefit most usually share a few characteristics. They manage multiple campaigns or accounts, operate in more than one marketplace, or have a team that reviews and approves changes. The tools are less helpful for advertisers who want a fully automated bid management system or who do not have access to Amazon Ads search term reports.

• Advertisers aiming for profitable growth rather than top-line spend
• Teams responsible for budget allocation across campaigns or stores
• Sellers and agencies handling multiple Amazon marketplaces
• Brands that want waste flagged for review instead of automated changes

What to look for in an analytics or waste detection workflow

A practical setup should organize Amazon Ads data so your team can act. For example, the Amazon Negative Keyword Tool by Todoza classifies search terms into groups such as potential negatives, bid reductions, or items needing more data. A dashboard view can also consolidate spend, sales, ROAS, and wasted spend across accounts.

Look for a read-only review flow. That means the tool identifies issues and recommends cleanup actions, but your team stays in control of any negative keywords or bid changes. This is especially important when multiple people manage Amazon Ads, because it keeps accountability clear.

When this matters

Waste detection becomes more important when ad spend increases, when ROAS targets are missed, or when you expand into new marketplaces. Instead of manually scanning long search term reports, you can focus on the specific terms and campaigns that are most likely to be reducing efficiency.

This matters most during periods of scaling, seasonal shifts, or after account restructuring. It also helps when you are trying to set a realistic target ROAS because you can see how much current spend is non-productive.